chicken sandwich wars
In the midst of all the "Chicken Sandwich Wars" across fast food chains, I was tasked with choosing a brand and getting them involved in the battle for best chicken sandwich.
Looking for a challenge (and a bit of fun) - I decided on Sonic Drive-In, a brand that wasn't known for their chicken at all. In fact, the only chicken offerings on their menu were their popcorn chicken and chicken tenders. But I had heard about the elusive "Lil' Chickies" - though I never experienced them for myself, I decided to combine those infamous lil' sandwiches with Sonic's foot-long hotdogs.
This branded digital content campaign shows off Sonic Drive-In's new (hypothetical) foot-long chicken sandwich.