*art direction *photography *branding *copywriting *production design

Achatz Handmade Pie Co. is a decades-old MI brand with a legacy as memorable as their pies. The challenge was bringing this 30+ year old name into the *now* in a way to connect with customers both old & new.

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Over the course of 2+ years, I led all creative execution across brand photography, packaging, in-store signage, CRM + online presence, and a full rebrand. It's not hard to see why Achatz has a special place in my heart (and stomach).