In 2023 GM Fleet transitioned into GM Envolve - a new B2B concept designed to "help leaders outsmart change with connected technologies and innovative solutions." 

Going beyond a rebrand, we were tasked with making the CRM emails feel like they weren't just "Fleet 2.0". With only a few approved assets available, and limitations from Adobe Email Components, we pushed through the challenges to create dimensional, engaging and streamlined content in an email format that customers would want to read.

Copywriter: Haylie Presnell