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avalon bread loaf of your life
detroit-based bakery, avalon bread, is a beloved staple in the community. but when it comes to surrounding cities, avalon's bread falls flat.
the idea was to make avalon bread more accessible to metro-detroit - through a traveling food truck, live in-store displays, subscription boxes, and more.
through these channels, avalon is able to expand their audience and expand their ever-growing community.
CO-AD: Maxwell Stutz
ART DIRECTION // STRATEGY // COPYWRITING // CONTENT CREATION // DESIGN // RETOUCHING // APP DESIGN // UI/UX DESIGN
a closer look // deck
2020 AAF Silver Student Addy award
for Cross Platform. Integrated Consumer Campaign
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