avalon bread loaf of your life

detroit-based bakery, avalon bread, is a beloved staple in the community. but when it comes to surrounding cities, avalon's bread falls flat. 

the idea was to make avalon bread more accessible to metro-detroit - through a traveling food truck, live in-store displays, subscription boxes, and more. 

through these channels, avalon is able to expand their audience and expand their ever-growing community. 

CO-AD: Maxwell Stutz

AvalonBreadSmall.jpg

ART DIRECTION // STRATEGY // COPYWRITING // CONTENT CREATION // DESIGN // RETOUCHING // APP DESIGN // UI/UX DESIGN

case study

a closer look // deck

AWARDS WON:

2020 AAF Silver Student Addy award
for Cross Platform. Integrated Consumer Campaign