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smuckers x beats by dre #thisismyjam
what does an established, recognizable,
household-staple brand like smuckers, have in common with a masculine, luxury brand like
beats by dre?
they both serve jams.
by combining these two unlikely brands, they are both brought into the spotlight for new audiences
to enjoy. put your hands together for #thisismyjam
ART DIRECTION // STRATEGY // COPYWRITING // CONTENT CREATION // DESIGN // RETOUCHING // ANIMATION // PRODUCT DESIGN
case study
content creation // copywriting // animation // product design
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