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When the "Creators of Outrageous Cakes" reaches out to you to collaborate, you *have* to provide outrageous work, right?
For this project, I wanted to make imagery that strayed from the "cute/sweet" style that you usually find cakes photographed in. How do we make cakes feel cool? (as if they weren't already 😎)
By bringing in the funky/retro Venla's color palette, and playing around with fun props/shot ideas, we were able to party it up in the studio, Venla's-style.
ART DIRECTION // SET DESIGN // PHOTOGRAPHY
art direction // set design // photography
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