*art direction *print design

Lofty Pops have set out to create frozen treats that aren't only delicious, but are better for you than the frozen pops you grew up on. All that gluten-free, dairy-free & organic goodness all wrapped up in the *coolest* package. 

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The challenge was to marry the brand's illustrative-heavy identity with product photography to design eye-catching and informative freezer designs that stand out in stores among the competition.